Zoom is one of the brands that work under the umbrella of Samson which was established almost 26 years ago. Originally Samson was a company whose main focus was towards different audio technology like microphones. With the passage of time, the company manufactured many diverse products under its three distinct brands; Samson, Zoom and Hartke. Today, the company is also providing wireless solutions like wireless microphones etc. Samson is selling their products in over 106 countries across the globe. Their products include industry audio products (music products), business products and consumer products. The company has also specialized in the radio and microprocessor technology and they are now providing different wired and wireless sound applications for customers from different domains. Samson Technologies is the exclusive distributor of Zoom and it sells different products with the brand name; Zoom e.g., Handy Recorder. This recorder comes with an exciting audio interface. The company started with two guys and now there are over 100 employees working for Samson. It is expected that the company will show tremendous growth in the coming 20 years.

Under the brand of Zoom, Samson sells different products. It has a diverse range of products, but some of the major products that are sold under the brand name of Zoom are:

• Audio Pedals
• Digital Recorders
• Audio Drums
• Rhythm Machines
• Personal Processors for recording purposes.
• Handy Recorders
• Studio Processors
• Modeling Software

Products that support memory cards: Samson sells many products, with the brand name of Zoom, that come with their own internal memory, which is usually not sufficient, and they also have expansion slots to support extended memory cards like SD card, SDHC card, MMC or MMC Plus card, Mini & Micro SD or SDHC, High speed SD card etc. The handy recorder of Zoom usually supports SD card. Some examples of different devices that come with the brand name of Zoom are: